Amazon launches Amazon.in marketplace in India

Amazon IndiaAfter testing waters with Junglee.com, Amazon has fully jumped in the Indian retail market. The company today announced that its India-specific marketplace Amazon.in is now live for business.

The site is currently offering books and physical media for movies and TV shows, although the company is promising to start offering mobiles, cameras and more in the coming weeks.

According to a press release issued by the company, it has over 7 million books in its catalogue as well as 12,000 titles in movie and TV show category.

As Amazon.in runs on marketplace model, nothing is being sold at Amazon itself; however it will be handling shipping and returns for select products. For the same, Amazon has opened a fulfilment center on the outskirts of Mumbai.

Shipping:

Amazon.in is currently offering free shipping on all the products as a part of a promotional offer, however later; only products with more than INR 498.99 in invoice value will be shipped for free.

Competitors:

Flipkart, Infibeam, Snapdeal and Homeshop18 are the main competitors for Amazon in India right now with Flipkart being the primary. As Amazon only has select products on sale, the real battle for Indian consumers will only begin once it start selling in all major categories.

Why are there no direct sales from Amazon?

As per the Indian regulations, there is no Foreign Direct Investment (FDI) allowed in online multi-brand retail right now. So unless Indian government decides to changes the rules, we will only be seeing products from third-party sellers on Amazon.in.

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